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Variant 01
18.6%
CloudPlay keeps improving your website after launch.
Share your site with us. We’ll find where people drop off, build new versions, and show you which one works best. You approve each test before it goes live.
Send us your website We’ll take a first look
Revenue generated $104,120
Conversions ▲ 14.2%
Current winner Holdout
Our legacy
Give every good idea a fair test
Your website should keep learning after launch.
CloudPlay helps your team test headlines, layouts, offers, and calls to action without waiting through a full redesign.
Bring us a page
CloudPlay studies the page and points out where visitors may lose interest or miss the next step.
Review the options
You get complete versions to compare, edit, approve, or reject before visitors see them.
Learn from real visits
CloudPlay tracks the result and carries the useful lesson into the next test.
Managed AI website growth
Not another tool to manage. Not another project to chase.
CloudPlay combines AI-powered execution with a managed growth workflow, so your team gets complete experiments to review—without carrying the build, launch, and learning on its own.
| What your team gets | Traditional software | Traditional agency |  CloudPlay |
|---|---|---|---|
| Complete page versions to review | Not normally included | Included | Included |
| Copy, layout, and code in one workflow | Not normally included | Depends on the platform or engagement | Included |
| Approval built in before launch | Depends on the platform or engagement | Depends on the platform or engagement | Included |
| Continuous testing after the first win | Depends on the platform or engagement | Not normally included | Included |
| Works with your current website | Depends on the platform or engagement | Included | Included |
| Learnings shape the next experiment | Depends on the platform or engagement | Depends on the platform or engagement | Included |
| No extra platform for your team to operate | Not normally included | Included | Included |
CloudPlay
- Complete page versions to review Included
- Copy, layout, and code in one workflow Included
- Approval built in before launch Included
- Continuous testing after the first win Included
- Works with your current website Included
- Learnings shape the next experiment Included
- No extra platform for your team to operate Included
Traditional software
- Complete page versions to review Not normally included
- Copy, layout, and code in one workflow Not normally included
- Approval built in before launch Depends on the platform or engagement
- Continuous testing after the first win Depends on the platform or engagement
- Works with your current website Depends on the platform or engagement
- Learnings shape the next experiment Depends on the platform or engagement
- No extra platform for your team to operate Not normally included
Traditional agency
- Complete page versions to review Included
- Copy, layout, and code in one workflow Depends on the platform or engagement
- Approval built in before launch Depends on the platform or engagement
- Continuous testing after the first win Not normally included
- Works with your current website Included
- Learnings shape the next experiment Depends on the platform or engagement
- No extra platform for your team to operate Included
✓ Included • Depends × Not standard
Traditional approaches vary by product, plan, and engagement. This comparison reflects common delivery models.
How CloudPlay works
Follow one page from first look to winning version.
Your team can join at any point. CloudPlay handles the analysis, build, launch, and measurement.
- 01
Take a look
We find the part of the page worth testing first.
CloudPlay reviews the message, layout, and visitor journey so your team starts with a useful idea.
- 02
Build the options
We turn that idea into complete page versions.
Each option includes the copy, layout, visuals, and call to action, all shaped around your brand.
- 03
Make the call
Your team chooses what visitors will see.
You can edit any detail, approve the version you trust, or send it back for another pass.
- 04
Use the result
We show you the winner and what changed.
CloudPlay records the result, explains the useful lesson, and uses it to shape the next test.
See CloudPlay at work
Watch one page go from idea to winning version.
Follow one experiment from the first opportunity to the final result. You’ll see what CloudPlay creates, what your team approves, and how the winning version becomes the next starting point.
You stay in control
You decide what CloudPlay puts in front of your visitors.
CloudPlay prepares the test and shows you each change. You can edit the copy, switch the creative, choose the audience, and approve the launch.
- ✓See each change before launch
- ✓Edit the copy and creative yourself
- ✓Pause a test whenever you want
Experiment 01 Ready for review
Build better digital experiences.
One connected platform for modern teams.
Turn more website visits into meaningful action.
A clearer path from first visit to next step.
The result comes with an explanation
See the winning version and why it worked.
CloudPlay keeps the result next to the version that produced it. Your team can use that lesson on the next page, campaign, or experiment.
HExperimentHomepage message · Variant A
Last 14 days⌄ 200150100500
Day 1Day 4Day 7Day 10Day 14
✦
What we learnedMore visitors moved forward when the headline explained the outcome in plain language.
Security
Secure by design.
Human-controlled by default.
CloudPlay is designed to protect your website workflow with reviewed changes, limited access, and a clear path back.
01
Approval before launch
Nothing reaches your visitors until an authorized person on your team reviews and approves it.
02
Scoped access
CloudPlay uses only the systems and permissions needed for the agreed workflow.
03
Controlled releases
Pause an experiment or return visitors to the original experience without rebuilding the page.
From the people we built with
Four businesses with a clearer way to grow online.
We worked with each founder to explain the offer and give customers a clear next step.
01 VAT College
A clearer path from course discovery to enrolment.
“CloudPlay understood that students needed clarity from their first visit. They helped us bring our courses, student support, and application process into one clear experience.”
A digital experience built around practical trade education.
“CloudPlay helped us explain each course, show the career pathway, and make the application process easier to follow. We launched with a stronger message built to support growth.”
Complex enterprise planning technology, explained clearly.
“CloudPlay helped us build a sharper story around connected planning, AI, and enterprise decision-making. The experience gives our team a stronger foundation for global growth.”
A credible digital foundation for an international advisory partner.
“CloudPlay brought our services, positioning, and leadership story together in one clear experience. Prospective clients can understand how we support their growth before the first conversation.”
A few useful answers
Questions teams ask before the first test.
Your team can check these details before giving CloudPlay a page to work on.
What is CloudPlay?
CloudPlay helps your team improve a website through controlled experiments. It reviews a page, creates new versions, waits for your approval, and measures which version brings more visitors to the next step.
What can CloudPlay test on a website?
You can test headlines, page layouts, calls to action, offers, supporting copy, and visuals. CloudPlay builds each version around the brand and business rules your team provides.
Does CloudPlay publish changes without approval?
Your team reviews each experiment before launch. You can edit a version, approve it, reject it, or stop a running test whenever you want.
How does CloudPlay measure improvement?
You choose the action that matters, such as a sale, enquiry, or sign-up. CloudPlay compares the original page with the approved versions and shows which one helped more visitors complete that action.
Will CloudPlay replace our website or CMS?
CloudPlay works with your current website and publishing process. We choose the integration around your technology, security needs, and approval process.